Vemkar's Armenian Christian Education Series
Content Strategy
Approach
—
(1) Host and moderate weekly Zoom sessions with 100+ participants
(2) Upload full recording on YouTube
(3) Upload segments of lecture under "YouTube Clips" channel
(Additionally, repurpose on Facebook in 1:1 aspect ratio)
(4) Produce vertical clip for IG Reel TikTok
In effect, the contents of live Zoom lecture that otherwise only reaches a relatively small and self-selecting audience can reach thousands more from every demographic.
SEE LIVE FULL SEMESTER ARCHIVE
The following is a sample lecture from the Fall 2022 semester posted on its various channels. I produced all the visible content, including video editing, thumbnail creation, and distribution. 
YouTube Channel Full Lecture
YouTube Clips 
Facebook Clip
TikTok and IG Reel Clip
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